Monday 23 March 2015

Robert Heilbroner - Business Civilization in Decline


‘(Advertising is) perhaps the single most value-destroying activity of a business civilisation’ due to the ‘subversive influence of the relentless effort to persuade people to change their life ways, not out of any knowledge of, or deeply held convictions of the ‘good life’, but merely to sell whatever article or service is being pandered’
 
 
This  weeks Green Thought comes from the 1976 book ‘Business Civilization in Decline by the late american economist Robert Heilbroner (1919-2005).
 

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